Blogs

ITC’s B Natural Juices & Beverages has introduced Fruits ‘N Bits, a new fruit beverage infused with real fruit chunks and also seeds. It contains no added preservatives or concentrates. The product offers a perfect balance of delicious fruit drink and real fruit & seed inclusions. With every gulp, consumers can enjoy a tasty beverage…

Who knew that destruction could be an art form?Well, according to Shiva, the Hindu god of destruction, it is. And we’re not talking about smashing things with a sledgehammer. We’re talking about selectively abandoning the past, like when you finally decide to let go of those acid-washed jeans from the 80s. But it’s not just…

Forget about 4Ps of marketing. If you commit these marketing sins, your product will become history before you can say “Cheese” Finally, we have the antidote to all of these marketing sins: humility, empathy, generosity, patience, and kindness. It’s like the superhero team-up of marketing values. Humility is like the Batman of the group, quietly…

Marketing is an essential part of any business, and a well-thought-out marketing strategy can help a new business attract and retain customers. Here are some key elements to consider when developing a marketing strategy for a new business: Remember, the key to a successful marketing strategy is to continually monitor and adjust your efforts based…

It is also true that God likes morons because he made so many of them. Customers come first- wrong. Tomorrow’s business reality is that only two things will drive success- innovation, and people. If you have good and happy employees-your customers will be taken care of. Good employees build better brands. The biggest challenge for…

Old marketing is dead. Reverse marketing is the future. Reverse marketing is the concept of marketing, in which the customer seeks the firm rather than marketers seeking the customer. Traditional marketing is about shouting from the rooftop that your products are better than anybody else. You hire Shah Rukh Khan, or Virat Kohli to convince…

All companies, all brands, and all marketeers have blind spots.Mcdonald’s started a new concept “all-day breakfast” which became a huge success. We can learn 4 lessons from this success: 1) Efficiency Blindspot. Mcdonald’s makes the fastest and cheapest burgers but in this zeal, they forgot what the customer wants.“All Day Breakfast” provided an economical meal…

I trust you are a smart person. Hence, I assume that you have done your basic homework before launching a new product. You have selected a great product; made fantastic marketing and sales plan, selected the launch market, and recruited the right team. Your go-to-market plan is about to roll. But this is elementary. In…

According to Harvard Business School professor Clayton Christensen, 95 % of the new product launches fail. Even the best research agencies put the failure rate at more than 90 %. According to another research by Harvard Business School, each year30,000 new consumer products are launched, and many of them fail. ”Specifically, 90% of them suffer…

Why are you not becoming your everyday hero? Attended a virtual session with Robin Sharma (motivational speaker) yesterday. I have read his several books and follow him. But he never ceases to surprise me with new thoughts, which you want to imbibe in your life. Collected some Gems from his talk, which I want to…

Status is online First Mover Advantage is not a pretty thing. It is a myth that carries on and on from marketing books. From marketing experts. Everybody accepts this as the gospel truth. First mover advantage is a marketing lie, most of the time. It has stopped millions of entrepreneurs from believing that if they…

What makes marketing creative?Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur?Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and…

If you think a Competitor sucks, say so. When you do that you’ll find that others who agree with you will rally do your side. Being anti-competition is a great way to differentiate yourself and attract followers. For example, Dunkin’ Donuts likes to position itself as the anti-Starbucks.Its ads mock Starbucks for using “Fritalian” terms…

Indian start-ups have two key issues- employee attrition and productivity. Some start-ups are trying a 4-day workweek and this seems to work. This phenomenon is going to catch up. Is India ready for it? Some countries are already doing it. The Netherlands has started a 4-day work week or less than 40 hours working in…

During the last 18 months, small businesses got hit faster. Generally, the most meaningful response to any such crisis is to stop all marketing expenses. This could be a big mistake. Here are some ideas on recovering from the terrible phase, which all small businesses faced. These super tips will help you get back to your feet faster and can help you grow your…

I don’t make New Year’s resolutions anymore. Finally, I have realised that they don’t work. Every year, you feel terrible from January 10th onwards. This is the time when resolution carnage starts taking place. So take my advice. Dump all New Year resolutions. I have more than 15 years of experience in making and breaking…

80% of the time of 80% of the people in meetings is wasted. The Economist If you have attended any office meeting during the Covid era, you will understand what I mean. Meetings have become a new form of corporate torture. The meeting is the single most reason why productivity in any organisation nose dives.In…

Facebook  on Thursday announced that it has changed its company name to Meta. Is it a smart move? Let’s admit it. Facebook is an ageing company. It has become like a part of our furniture. It is just there. Facebook whistle blower Haugen has not helped matters either. The core momentum and energy levels are declining….