What makes marketing creative?Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur?Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and…
If you think a Competitor sucks, say so. When you do that you’ll find that others who agree with you will rally do your side. Being anti-competition is a great way to differentiate yourself and attract followers. For example, Dunkin’ Donuts likes to position itself as the anti-Starbucks.Its ads mock Starbucks for using “Fritalian” terms…
Indian start-ups have two key issues- employee attrition and productivity. Some start-ups are trying a 4-day workweek and this seems to work. This phenomenon is going to catch up. Is India ready for it? Some countries are already doing it. The Netherlands has started a 4-day work week or less than 40 hours working in…
During the last 18 months, small businesses got hit faster. Generally, the most meaningful response to any such crisis is to stop all marketing expenses. This could be a big mistake. Here are some ideas on recovering from the terrible phase, which all small businesses faced. These super tips will help you get back to your feet faster and can help you grow your…
I don’t make New Year’s resolutions anymore. Finally, I have realised that they don’t work. Every year, you feel terrible from January 10th onwards. This is the time when resolution carnage starts taking place. So take my advice. Dump all New Year resolutions. I have more than 15 years of experience in making and breaking…
80% of the time of 80% of the people in meetings is wasted. The Economist If you have attended any office meeting during the Covid era, you will understand what I mean. Meetings have become a new form of corporate torture. The meeting is the single most reason why productivity in any organisation nose dives.In…
Facebook on Thursday announced that it has changed its company name to Meta. Is it a smart move? Let’s admit it. Facebook is an ageing company. It has become like a part of our furniture. It is just there. Facebook whistle blower Haugen has not helped matters either. The core momentum and energy levels are declining….
Covid has shifted the market for ever. Old marketing is dead. Reverse marketing is the future, if you still want to be in business. Is consumer loyalty dead? E-commerce in India has turned all marketing concepts on its head. You have two options A. Get into discount war and pray that your money lasts, till…
You have the whole company against you. You’ve spent months of training and building up hype for this glorious new product that’s going to change the world, and now it’s come out and everyone in the market either doesn’t want it or can’t use it. What’s a sane person to do? Hit the pause button…
There is a mindset that consumers have during this festive season of year. It’s about giving and receiving gifts. Consumers want to be able to give as well as get, and they’re willing to do anything to achieve that goal. They’re willing to wade through all the promotions, looking for the ones that offer gifts…
Fear is the key why branding fails so massively When you are fearful while branding – It is like a self goal. All our clients want break-through ideas. They tell us that they have hired us to give them out-of-the-box solutions. They want innovative thoughts, which will shake the world. The key assumption is that…
Colours Play a Huge Role in Marketing Success. But you must know ,which colour will suit your brand. Colours can make or kill your brand. All marketeers and graphic designers know this. Specific colours evoke different emotions in people, thus creating brand relevance and emotions to make the purchase. The following is a lists of…
This is the truth. If you are in business or selling something, you will need to raise your prices during the life cycle of your product. And you got one dozen reasons to raise the prices. There is recession, cost of goods has gone up, labor has gone up or competition has increased prices. What…
It is true that God likes morons. Because he made so many of them. But, you don’t have to hire them. Customers come first- Wrong Tomorrow’s business reality is that only two things will drive success- innovation and people. If you have good and happy employees-your customers will be taken care of. Good employees build…
Know the Magic of 15% which will completely blow your mind! When a newspaper loses 15 % of its readers and 15% of its advertisers, it goes out of business. People still want to read it, but it’s gone. When a company increases its sale by 15%, it doubles its profit. Any sale above break-even…
The 2020 Olympics has been a game-changer for India. It has been a game-changer for me. I have been glued to the TV for the last 2 weeks and I am glad it is over. Normally, I watch Cricket. But during the last two weeks, I loved watching people go out to try to be…
Take your younger child or an infant to an ice cream parlor or restaurant, if you really want to torture them. They have to make a choice, and that’s one thing they hate. Would chocolate chip or coffee ice cream be better? The burger or the chicken wrap?Their fear, they say, is that whatever they…
Fail to plan and plan to fail- very boring and uninspiring thought. I know of a friend who is planning to launch his new product for the last 3 years because he is obsessed with perfection. Today, the cost of the project has gone up by 60 % and four new competitors have launched a…