All companies, all brands, and all marketeers have blind spots.Mcdonald’s started a new concept “all-day breakfast” which became a huge success. We can learn 4 lessons from this success: 1) Efficiency Blindspot. Mcdonald’s makes the fastest and cheapest burgers but in this zeal, they forgot what the customer wants.“All Day Breakfast” provided an economical meal…
I trust you are a smart person. Hence, I assume that you have done your basic homework before launching a new product. You have selected a great product; made fantastic marketing and sales plan, selected the launch market, and recruited the right team. Your go-to-market plan is about to roll. But this is elementary. In…
According to Harvard Business School professor Clayton Christensen, 95 % of the new product launches fail. Even the best research agencies put the failure rate at more than 90 %. According to another research by Harvard Business School, each year30,000 new consumer products are launched, and many of them fail. ”Specifically, 90% of them suffer…
Why are you not becoming your everyday hero? Attended a virtual session with Robin Sharma (motivational speaker) yesterday. I have read his several books and follow him. But he never ceases to surprise me with new thoughts, which you want to imbibe in your life. Collected some Gems from his talk, which I want to…
Status is online First Mover Advantage is not a pretty thing. It is a myth that carries on and on from marketing books. From marketing experts. Everybody accepts this as the gospel truth. First mover advantage is a marketing lie, most of the time. It has stopped millions of entrepreneurs from believing that if they…
What makes marketing creative?Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur?Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and…
If you think a Competitor sucks, say so. When you do that you’ll find that others who agree with you will rally do your side. Being anti-competition is a great way to differentiate yourself and attract followers. For example, Dunkin’ Donuts likes to position itself as the anti-Starbucks.Its ads mock Starbucks for using “Fritalian” terms…
Indian start-ups have two key issues- employee attrition and productivity. Some start-ups are trying a 4-day workweek and this seems to work. This phenomenon is going to catch up. Is India ready for it? Some countries are already doing it. The Netherlands has started a 4-day work week or less than 40 hours working in…
During the last 18 months, small businesses got hit faster. Generally, the most meaningful response to any such crisis is to stop all marketing expenses. This could be a big mistake. Here are some ideas on recovering from the terrible phase, which all small businesses faced. These super tips will help you get back to your feet faster and can help you grow your…
I don’t make New Year’s resolutions anymore. Finally, I have realised that they don’t work. Every year, you feel terrible from January 10th onwards. This is the time when resolution carnage starts taking place. So take my advice. Dump all New Year resolutions. I have more than 15 years of experience in making and breaking…
80% of the time of 80% of the people in meetings is wasted. The Economist If you have attended any office meeting during the Covid era, you will understand what I mean. Meetings have become a new form of corporate torture. The meeting is the single most reason why productivity in any organisation nose dives.In…
Facebook on Thursday announced that it has changed its company name to Meta. Is it a smart move? Let’s admit it. Facebook is an ageing company. It has become like a part of our furniture. It is just there. Facebook whistle blower Haugen has not helped matters either. The core momentum and energy levels are declining….
Covid has shifted the market for ever. Old marketing is dead. Reverse marketing is the future, if you still want to be in business. Is consumer loyalty dead? E-commerce in India has turned all marketing concepts on its head. You have two options A. Get into discount war and pray that your money lasts, till…
You have the whole company against you. You’ve spent months of training and building up hype for this glorious new product that’s going to change the world, and now it’s come out and everyone in the market either doesn’t want it or can’t use it. What’s a sane person to do? Hit the pause button…
There is a mindset that consumers have during this festive season of year. It’s about giving and receiving gifts. Consumers want to be able to give as well as get, and they’re willing to do anything to achieve that goal. They’re willing to wade through all the promotions, looking for the ones that offer gifts…
Fear is the key why branding fails so massively When you are fearful while branding – It is like a self goal. All our clients want break-through ideas. They tell us that they have hired us to give them out-of-the-box solutions. They want innovative thoughts, which will shake the world. The key assumption is that…
Colours Play a Huge Role in Marketing Success. But you must know ,which colour will suit your brand. Colours can make or kill your brand. All marketeers and graphic designers know this. Specific colours evoke different emotions in people, thus creating brand relevance and emotions to make the purchase. The following is a lists of…
This is the truth. If you are in business or selling something, you will need to raise your prices during the life cycle of your product. And you got one dozen reasons to raise the prices. There is recession, cost of goods has gone up, labor has gone up or competition has increased prices. What…