Blogs

India’s leading ice cream chain, Naturals, is launching a special Meetha Paan ice cream for the summer. It is a mix of fresh betel leaves, milk, and sugar capturing the essence of the classic Naturals experience. Meetha Paan is a unique flavor that combines traditional Indian ingredients like betel leaves, areca nuts, fennel seeds and…

Who doesn’t like to be surprised? Walt Disney has a year-long theme, “The Year of a Million Dreams,” Disney has added a brilliant twist to the age-old favourite. They’ve added a surprise. Here’s their twist. “Imagine walking through one of the Walt Disney World Theme Parks when a Cast Member taps you on the shoulder…

Bisk Farm has broadened its range by the launch of two fresh products – Heylo T-Time Cookies and Half Half Masti. These additions aim to enrich the tea-time experience and cater to the varied taste preferences of Indian consumers. Heylo T-Time Cookies are crispy and crunchy treats infused with nutritious ghee, creating a combination of…

All our clients want breakthrough ideas.They tell us that they have hired us to give them out-of-the-box solutions. They want innovative thoughts, which will dent the universe.The key assumption is that any innovative idea will not cost them anything to market their brand. A client hired us to write some crucial piece of branding communication…

Mumbai-based beverage company Xotik Frujus (XFPL) has annouced the rebranding and repositioning of their popular jeera brand Jeeru as ‘J.’. Their goal is to capture a larger share of the ethnic beverage market in India. The design philosophy of ‘J.’ represents the confident and colorful chaos of Gen Z and existing customers. The product packaging…

It is also true that God likes morons because he made so many of them. Customers come first- wrong. Tomorrow’s business reality is that only two things will drive success- innovation and people. If you have good and happy employees-your customers will be taken care of. Good employees build better brands. The biggest challenge for…

Hershey India, a division of The Hershey Company, has recently launched an exciting digital campaign called ‘Slurp Up the Fun’. This campaign introduces a delectable treat known as the Cashew Butterscotch Ice Cream Flavor Milkshake. Moreover, this milkshake combines the richness of cashew nuts with the delightful essence of butterscotch ice cream. The primary goal…

You can’t attain greatness without help. Almost all great people had coach, mentor or consultant to guide them through this maze of life. Unleashing Greatness:  Hilarious and Inspiring Stories of Coaches Who Propelled Celebrities to Success. Ramakant Achrekar and Sachin Tendulkar In the bustling streets of Mumbai, a young Sachin Tendulkar had dreams of becoming…

Britannia, the pioneer of sliced bread in India, has introduced Millet Bread with no added maida. This new bread variant is made with Ragi, Jowar, Bajra, and Oats. It offers customers with an easy way to include millet-based options into their meals. Britannia is the first company to introduce this product in the FMCG market…

Marketing is simple. As you make it simpler and simpler – your marketing efforts start showing better and better results. 1) Invent a thing worth making, a story worth telling, a contribution worth talking about or a product which makes you say “WoW” 2) Design and build it in a way that people will actually…

I have never laid an egg, but I can tell if the omelette is good or bad.Similarly, I am not a remarkable person, but I can tell you how to become one. I have met hundreds of remarkable people and I want to share what makes them remarkable. 1. Remarkable doesn’t mean remarkable to you. It…

ITC Foods, a leading FMCG company in India, has recently launched a new range of millet cookies. This launch is a part of their “Help India Eat Better” initiative. Introduction to Sunfeast Farmlite Super Millets Cookies The Sunfeast Farmlite Super Millets Cookies are a healthy, nutritious and sustainable snacking option. A combination of millets, including…

Sunfeast has launched new range of Smoothies, which is now bringing the World of Smoothies closer to home. It comes in exciting new flavors such as Mango, Strawberry, Litchi, and Peach-Pineapple. This all-new range in the smoothie world offers unique inclusions that promise a sensory delight to its consumers. Mango Smoothie with Mango Chunks Made…

In Hindu mythology, Brahma is the god of creation, but his wisdom extends beyond the realm of mythology. His strategy for creation can teach us valuable lessons about winning the leadership race. Brahma Way of Winning Brahma’s Brew is the secret to winning the leadership race. It starts with a mindset shift. You must believe…

Get ready to say hello to the latest buzz in the Indian food delivery and ride-hailing spaces – the Open Network for Digital Commerce (ONDC). This new platform aims to revolutionize e-commerce by connecting producers, traders, wholesalers, and retailers, all through a convenient single-window system. What does this mean for the big players like Zomato,…

NOTO, a local ice cream brand, celebrated its fourth anniversary by launching NOTO Bars. These bars come in two guilt-free flavors: Chocolate Brownie and Roasted Hazelnut. These bars are low in calories and have no added sugar, making them ideal for health-conscious consumers. According to Ashni Shah, co-founder of NOTO, each bite of these bars…

If you are looking for sustainable and breakthrough business growth –you must follow the divine principle of Vishnu- Preserve the core. When it comes to business growth, Vishnu, the God of preservation, has some solid advice. According to Vishnu, the key to sustainable growth lies in preserving your core. Now, I know what you’re thinking….

Hershey India Pvt. Ltd., a subsidiary of The Hershey Company, has introduced Hershey’s Kisses Special Dark ‘n’ Almonds. This new variant combines Hershey’s finest cocoa with roasted almonds for a delectable experience. The launch aims to expand presence in the dark chocolate market and provide unique indulgence options. Hershey’s Kisses Special Dark ‘n’ Almonds joins…