Britannia, the pioneer of sliced bread in India, has introduced Millet Bread with no added maida. This new bread variant is made with Ragi, Jowar, Bajra, and Oats. It offers customers with an easy way to include millet-based options into their meals. Britannia is the first company to introduce this product in the FMCG market…
Marketing is simple. As you make it simpler and simpler – your marketing efforts start showing better and better results. 1) Invent a thing worth making, a story worth telling, a contribution worth talking about or a product which makes you say “WoW” 2) Design and build it in a way that people will actually…
I have never laid an egg, but I can tell if the omelette is good or bad.Similarly, I am not a remarkable person, but I can tell you how to become one. I have met hundreds of remarkable people and I want to share what makes them remarkable. 1. Remarkable doesn’t mean remarkable to you. It…
ITC Foods, a leading FMCG company in India, has recently launched a new range of millet cookies. This launch is a part of their “Help India Eat Better” initiative. Introduction to Sunfeast Farmlite Super Millets Cookies The Sunfeast Farmlite Super Millets Cookies are a healthy, nutritious and sustainable snacking option. A combination of millets, including…
Sunfeast has launched new range of Smoothies, which is now bringing the World of Smoothies closer to home. It comes in exciting new flavors such as Mango, Strawberry, Litchi, and Peach-Pineapple. This all-new range in the smoothie world offers unique inclusions that promise a sensory delight to its consumers. Mango Smoothie with Mango Chunks Made…
In Hindu mythology, Brahma is the god of creation, but his wisdom extends beyond the realm of mythology. His strategy for creation can teach us valuable lessons about winning the leadership race. Brahma Way of Winning Brahma’s Brew is the secret to winning the leadership race. It starts with a mindset shift. You must believe…
Get ready to say hello to the latest buzz in the Indian food delivery and ride-hailing spaces – the Open Network for Digital Commerce (ONDC). This new platform aims to revolutionize e-commerce by connecting producers, traders, wholesalers, and retailers, all through a convenient single-window system. What does this mean for the big players like Zomato,…
NOTO, a local ice cream brand, celebrated its fourth anniversary by launching NOTO Bars. These bars come in two guilt-free flavors: Chocolate Brownie and Roasted Hazelnut. These bars are low in calories and have no added sugar, making them ideal for health-conscious consumers. According to Ashni Shah, co-founder of NOTO, each bite of these bars…
If you are looking for sustainable and breakthrough business growth –you must follow the divine principle of Vishnu- Preserve the core. When it comes to business growth, Vishnu, the God of preservation, has some solid advice. According to Vishnu, the key to sustainable growth lies in preserving your core. Now, I know what you’re thinking….
Hershey India Pvt. Ltd., a subsidiary of The Hershey Company, has introduced Hershey’s Kisses Special Dark ‘n’ Almonds. This new variant combines Hershey’s finest cocoa with roasted almonds for a delectable experience. The launch aims to expand presence in the dark chocolate market and provide unique indulgence options. Hershey’s Kisses Special Dark ‘n’ Almonds joins…
ITC’s B Natural Juices & Beverages has introduced Fruits ‘N Bits, a new fruit beverage infused with real fruit chunks and also seeds. It contains no added preservatives or concentrates. The product offers a perfect balance of delicious fruit drink and real fruit & seed inclusions. With every gulp, consumers can enjoy a tasty beverage…
Who knew that destruction could be an art form?Well, according to Shiva, the Hindu god of destruction, it is. And we’re not talking about smashing things with a sledgehammer. We’re talking about selectively abandoning the past, like when you finally decide to let go of those acid-washed jeans from the 80s. But it’s not just…
Forget about 4Ps of marketing. If you commit these marketing sins, your product will become history before you can say “Cheese” Finally, we have the antidote to all of these marketing sins: humility, empathy, generosity, patience, and kindness. It’s like the superhero team-up of marketing values. Humility is like the Batman of the group, quietly…
Marketing is an essential part of any business, and a well-thought-out marketing strategy can help a new business attract and retain customers. Here are some key elements to consider when developing a marketing strategy for a new business: Remember, the key to a successful marketing strategy is to continually monitor and adjust your efforts based…
It is also true that God likes morons because he made so many of them. Customers come first- wrong. Tomorrow’s business reality is that only two things will drive success- innovation, and people. If you have good and happy employees-your customers will be taken care of. Good employees build better brands. The biggest challenge for…
Old marketing is dead. Reverse marketing is the future. Reverse marketing is the concept of marketing, in which the customer seeks the firm rather than marketers seeking the customer. Traditional marketing is about shouting from the rooftop that your products are better than anybody else. You hire Shah Rukh Khan, or Virat Kohli to convince…
All companies, all brands, and all marketeers have blind spots.Mcdonald’s started a new concept “all-day breakfast” which became a huge success. We can learn 4 lessons from this success: 1) Efficiency Blindspot. Mcdonald’s makes the fastest and cheapest burgers but in this zeal, they forgot what the customer wants.“All Day Breakfast” provided an economical meal…
I trust you are a smart person. Hence, I assume that you have done your basic homework before launching a new product. You have selected a great product; made fantastic marketing and sales plan, selected the launch market, and recruited the right team. Your go-to-market plan is about to roll. But this is elementary. In…