Blogs

Today I’ve got a mind-blowing concept to share with you. Get ready to say goodbye to old-school marketing because it’s dead, my friends. That’s right, it’s time to embrace the future: reverse marketing! So, what the heck is reverse marketing, you ask? Well, hold on to your seats because this is a game-changer. Reverse marketing…

Hey there, folks! Today, we’re diving into the wild world of product launches and uncovering why so many of them go down in flames. Brace yourselves, because the stats don’t lie. According to the brilliant brainiac Clayton Christensen from Harvard Business School, a whopping 95% of new products are destined to meet their doom. That’s…

Giving more choices to customers may work against you Take your younger child or an infant to an ice cream parlour or restaurant, if you really want to torture them. They have to make a choice, and that’s one thing they hate. Would chocolate chip or coffee ice cream be better? The burger or the…

The old-school marketing approach says you have to hunt down your customers, figure out what they want, and use every dirty trick in the book to make that sale. It’s a non-stop quest, my friends, day in and day out. But hold up, there’s a whole other game in town called “Reverse Marketing”. Here, the…

Are you tired of being mediocre? Are you sick of running in circles, trying to make everyone happy, while achieving nothing? Then it’s time to embrace the new rule of 64/4 – get more with less! Vilfredo Pareto may have discovered the 80/20 principle, but Perry Marshall has taken it to the next level! According…

A happy brand is a brand that is associated with positive emotions, joy, and overall well-being. It goes beyond simply selling products or services and aims to create a positive experience and connection with its customers. Here are ten reasons why a brand can be considered as one: 1. AuthenticityA happy brand is authentic and…

I loved this ad. Yesterday, I wrote about creative marketing and this Cadbury 5 Star’s new ad is a prime example of creativity at its best. The saying ‘practice what you preach’ means it’s tough to actually do what you tell others to do. If your message to people is to ‘do nothing,’ it’s even…

Let’s be honest. Most of the marketing campaigns suck. The usual “my shirt is better than yours” campaigns are boring and unimaginative. Marketing creativity seems to be a lost art.Can we do better and make our marketing more creative ? Are you tired of those mundane marketing campaigns that make you yawn louder than your…

Bisleri International, the packaged drinking water company, has expanded its carbonated beverage portfolio to meet the rising demand for cold drinks in India. They have introduced new variants and flavors under the Bisleri brand, including fizzy cola, orange, and jeera (cumin) categories. The sub-brands Rev, Pop, and Spyci Jeera cover these new offerings. To target…

This is much better than, “start big, start later.” One advantage is that you don’t have to start perfect. You can merely start. In the realm of technology, Apple began in a humble garage, where two Steves tinkered with computers.Amazon sprouted from Jeff Bezos’ garage as an online bookstore before growing into a behemoth of…

The best way to build a brand that matters, a story that spreads, an impact that we remember, is to understand a simple but painful trade-off: If you want to stand for something, You can’t stand for everything. My most difficult moment is when my clients tell me that their products can be used by…

Before you hit send on that next email, perhaps you should run down this email checklist, just to be sure:

Reliance Consumer Products Limited (RCPL) has announced partnership with General Mills, a US based food company, to launch Alan’s Bugles in India. Alan’s Bugles, an international brand of corn chips is owned by General Mills. It will be available in India, giving Indian snackers access to a brand with over 50 years of heritage and…

It’s not clear to me why business plans are the way they are, but they’re often misused to confuse, bore and show an ability to comply with expectations.If I want the real truth about a business and where it’s going, I’d rather see something else.I’d divide the modern business plan into five sections: 1) The…

Those are pretty much the only two choices. Being judged is uncomfortable.People will make Snap judgments about you  based on  prejudices and misinformation…Your dress sense, your language, your social standing- all of these, combined with not enough time to truly know you, means that you will inevitably be misjudged, underestimated (or overestimated) and unfairly rejected….

This is the way most of us shop online.Most convenient and zero stress. We sort by cheapest airline ticket.We look for the cheapest hotel room, the cheapest TV.The cheapest things come on top and most people click. The problem: Just because it’s easy, it doesn’t mean it’s as useful as it appears. It’s lazy option…

B Natural Juices & Beverages, an esteemed brand of ITC, has introduced packaged Tender Coconut Water throughout India. This launch aims to provide the finest natural refreshment in a convenient bottle. Recent internet search trends reveal an increasing consumer demand for hydrating drinks over the past three years. B Natural’s Tender Coconut Water offers a…

If you’ve been solely selling your D2C brands online, it’s time to shake things up. You may be wondering, “Why should I go offline when the internet is ruling the world?”Well, let me break it down for you. 1) Online sales grew faster than a sneeze during Covid. But just like your favourite pizza loses…